Launched in the midst of pandemic in 2020, eMart has emerged as a one-stop shop for ABB products, and offers a seamless digital shopping experience for customers. With an impressive web traffic and enhanced user experience, leads for Motion products on eMart doubled on a month-on-month basis and the site garnered 26X growth in organic users since the time of launch. More than 60 percent of the leads and orders were received from cities like Coimbatore, Lucknow,Jamshedpur, Vijaywada, Vadodra, Indore, Nashik and Chandigarh. Stock Keeping Units (SKUs) for Motion products doubled from 400 to over 800 in a year. “Despite the challenges, we have managed to successfully launch and expand our offerings on ABB eMart. The platform not only empowers small businesses by providing access to large customer base but also provides additional revenue growth opportunities. From 5 sellers in the launch phase, today over 55 ABB verified sellers are listed on eMart who can deliver products to all serviceab...